
JAPANESE
MATCHA & PRODUCT SOURCING & PARTNERSHIPS
Connecting Global Markets with the Finest Japanese Products
Our goal is to bring outstanding Japanese products to global markets with care and confidence.
By aligning language, business practices, commercial terms, and quality requirements, we create trusted connections between Japan and the world.


Expanding Premium Matcha & Japanese Goods Worldwide
We specialize in sourcing, negotiation, and transaction support for high-quality Japanese teas—including Matcha, Hojicha, and Gyokuro—as well as a curated selection of authentic Japanese products.
We stand between Japanese producers and international buyers, carefully aligning quality, values, and conditions, and designing sourcing structures that enable sustainable, long-term partnerships.
OUR ROLE & GLOBAL PARTNERSHIP OPPORTUNITIES
We connect premium Japanese products to high-potential consumer markets around the world.
By streamlining essential operations—including packaging, quality compliance, and international logistics—we eliminate the high risks and complexities of global trade for both sides.
Leveraging our established networks in Japan and the US, we are actively expanding our reach into Europe, the Middle East, and beyond.
To meet this growing global demand, we are seeking proactive Sales Agents and distribution partners worldwide.
Together, we can build efficient channels and unlock new market opportunities.
FLEXIBLE SOURCING TAILORED TO YOUR NEEDS
Certifications: Organic (USDA, EU, JAS compliant) | Conventional
Tea Grades: Ceremonial | Cafe grade | Culinary | Industrial | Custom Blends
Varieties: Matcha, Hojicha, Gyokuro, Sencha, Genmaicha
Supply Chain: Flexible Order Quantities matched with reliable Tea Estates
Why Grade Selection Matters for Café Margins
Selecting the ideal matcha grade for each menu item is essential for maximizing both beverage quality and profitability. A common mistake in café operations is utilizing premium ceremonial-grade matcha for milk-based lattes. While ceremonial matcha is crafted for traditional water-whisked service, its delicate subtle notes are easily overwhelmed by dairy or plant-based milks.
For high-volume iced and hot latte programs, a dedicated Latte / Barista Grade delivers a robust, well-balanced profile with higher catechin levels. This ensures a distinct green tea presence that complements milk fat and sweeteners—all while significantly reducing per-cup input costs compared to ceremonial tiers.
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Ceremonial Grade: Best suited for traditional hot tea service, flagship single-origin offerings, and high-end tasting menus.
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Latte / Barista Grade: Optimized for signature hot/iced lattes, blended drinks, and daily café workflow, striking the perfect balance between bold flavor and profit margin.
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Culinary & Specialty Grades: Tailored for bakery items, pastries, and heat-stable culinary applications.
At Japan Horizon, we help global partners navigate grade selection and supply allocation, ensuring you secure the right quality for your specific menu needs.

Sourcing Agent
(Our role)
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Selection of reliable Japanese producers
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Assessment of quality, production capacity, and supply capability
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Organization and negotiation of pricing and trade terms
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Support for contract structuring and transaction frameworks
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Design of mid- to long-term sourcing strategies
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Export-related support and coordination

Sales Agent
(Collaboration with overseas partners)
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Presenting and proposing products to buyers
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Developing market-specific sales strategies
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Building distribution channels and sales networks
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Sharing feedback from the market
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Drafting buyer contracts
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Preparing and submitting required documentation and registrations
01.
HOW
No upfront fees
Our model is designed to be low-risk and cost-efficient.
02.
HOW
We negotiate for you
no unnecessary exposure
03.
HOW
Paid directly by buyer
There is no middleman between you and the buyer.
We are not “sellers,” but a bridge between parties.
Rather than prioritizing short-term profits, we value long-term, sustainable relationships.
If you are considering entering the U.S. and Canadian markets, or if you have an interest in Japanese products, please feel free to reach out to us.
